Traditionally the advent of a New Year in the Western world heralds a time of new beginnings and at the same time, letting go of old, outdated behaviours and characteristics which do not form part of the new vision that promises so much for the year ahead.
In Qatar, we live in a country that is both dynamic and forward-looking. Blessed by natural resources, a youthful population and led by a visionary ruler, Qatar has both the will and the opportunity to make its mark and state its claim on the world map.
Looking East, Qatar is positioned at the gateway of Asia. Qatar has already endeared itself by staging the Asian Games in Doha, not only a remarkable achievement because of the many world “firsts”, but also because it has allowed Qatar to fast-track many of the infrastructure projects which will provide a firm foundation to future growth.
grow has always positioned itself as the Doha-based advertising and design agency of choice, focused on brand creation, development and communications to help Qatari companies articulate and differentiate themselves on the global stage.
It is important that now Qatari companies do not lose the momentum created by the visionary leadership and that they invest in their corporate identities, corporate communications and above-the-line advertising to deliver consistent, believable and true representation of who they are, what they do and most importantly what they stand for as summed up in their vision, mission and values.
Companies must invest in the strategic thinking and positioning to inform not only their staff (who will enjoy knowing what they are fighting for and how they can contribute) but also all stakeholders, customers, suppliers – indeed all their audiences. At the same time this must be followed through in the creative design process to develop memorable, powerful campaigns to reinforce the ownership of communication space.
In this way, Qatar and Qatari companies can follow through on the vision and create global companies, powerful and respected enough to stand side by side with the General Electrics and Exxon Mobil’s of this world.
This is our wish for the Qatari business community. We believe our collective expertise of working for some of the world’s leading companies and brands can add value. At grow we believe that growing your brand is growing your business. Whether it’s a new corporate identity, a corporate brochure, website, annual report, ad campaign, exhibition design or event, an integrated, hard-hitting targeted communications campaign can successfully grow your business.
At grow, we seem to be succeeding as seen by our expanding client base which includes Qatari Diar, Carnegie Mellon, Commercialbank, Doha Bank, UDC, IBQ, Ramada Plaza, Qatar National Hotels (QNH), Harley-Davidson and Nasser bin Khaled (NBK) to name a few.
Wouldn’t you like to grow? Your business, your profits, your brand, your market share, your earnings, your confidence, your potential…
Anthony Ryman is Managing Director of grow, a successful and refreshingly creative advertising and design agency focused on brands. For more information please go to www.growqatar.com or phone +974 444 6222
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